Is The Google Ads Certification Worth The Investment?

You want to make more money by creating marketing ads online. Maybe you want to learn these skills for your own business. Maybe you are hoping that companies will hire you to make ads for them. Small companies, like the local mom and pop shop.

What Is The Google Ads Certification?

Why Is Skillsshop The Top Listing For Google Ads Certification And Not Google?

What Types Of Google Ad Certifications Are Available?

  1. Google Ads Search Certification — Skills in building and optimizing Google Search campaigns. Skills in Smart Bidding and Audience Solutions
  2. Google Ads Display Certification — Display delivery — Develop effective display strategies and campaigns that achieve specific marketing goals.
  3. Google Ads Video Certification — YouTube and Google Video advertising solutions.
  4. Shopping Ads Certification — Shopping ads. Create and optimize shopping campaigns.

How Long Are Google Ad Certifications Valid?

As with all certification programs, certification programs that are sponsored by a company for a specific technology expire (technology changes). Associate Degree programs (2 year program) and Bachelor Degree Programs (4 year program) that include the foundation theory, as well as the skills, never expire. Once you earn those degrees, nobody can take your credentials away from you or tell you that they expire unless you pay them more money.

As you can tell from my comments, I am not a fan of these certification programs that expire. In the short run, they may look like the better option (less expensive, less time), but in the long, a program from an accredited school that combines theory with technical knowledge is the better option. As I said before, once you earned those credentials, nobody can take them away from you.

What Is The Cost Of Becoming Google Ad Certified?

What Is The Cost To Take Google Skillshop Courses (lessons)?

Will It Hurt My Resume To Not Have This Certification?

You can also apply to work with a larger advertising company, where you are being hired to work as appentice under another person. Yes, you will be doing the grunt work, but if you keep your eyes and ears open, and are not afraid to ask questions, you can learn a lot from those with more experience than you.

Even with the best educational programs, in every field, there are some things that cannot be explained in a textbook. You just have to experience them.

Summary

But in terms of a long term educational investment, find a solid entrepreneurial program that combines theory with skills. In other words, get your foundation education from an accredited 2-year or 4-year program. Once you get those credentials, nobody can take them away from you and tell you that they expire. To demonstrate that your skills are up to date, keep examples of your best work in professional portfolio.

I am Professional Worker.